Five basic elements for project design

The design phase of projects is equal or more important than the other stages of the same. However, there is a tendency to believe the opposite, that is, that its greatest value lies in moments such as execution, supervision and implementation of the solutions that arise during the chosen route.

In fact it is the other way around: at the moment of design we play a large part of the success of a project, because in it we lay the foundations of what will be the same in aspects such as the execution and monitoring of tasks, but also in other relevant aspects such as financing, distribution of resources, estimation of costs, etc.

Aspects that can not be missing in the design of projects

Today we are going to deal specifically with the design phase of projects and what should be the ideal process of it. Remember that everything we do at this time will have a direct impact on two other phases: the planning of actions and the definition of the methodology to be followed.

In addition, we are going to introduce a new element: creativity, something that undoubtedly brings added value to any project if it is considered from the beginning. Let’s see the 5 aspects that can not be missing in this design phase:

General view:

The idea is to make a general description of the project and mention some of the generalities that will be developed throughout it. Although this point is a kind of appetite, it must be punctual, concise and brief enough to attract the attention of those who consult it.


The concept corresponds to the idea that incubates the project itself. Or what is the same, where we aim with its realization and what we expect from it.

Objectives (general and specific):

The objectives are the goals that we pursue with the project. If the concept is a kind of central trunk, the objectives are the different branches that emerge from it. However, not all are the same: there are branches more leafy, fruitful and important than others. This distinction is fundamental, because in later moments of the project it will help us, for example, to prioritize the different tasks in primary, secondary and even tertiary. Among the objectives to be had, it must be clear to which public or recipients we are going.


It has to do especially with the visual, for example the elaboration of a logo that makes the project visible in certain contexts. Projects with a defined identity are easier to position than those that do not. The idea is to add a few elements to shape that initial idea.

Contributions and contributions:

Finally, the project design phase also requires us to be clear about the benefits and contributions of the project. Here we must take into account, again, to whom it is addressed. Besides, those contributions will be those that, in the long term, guarantee or not the continuity and permanence of the project.


Leave a Reply

Your email address will not be published. Required fields are marked *